CREATE YOUR POP-UP STORE
One year of sales in just one week!
What’s a pop-up store?
It’s a temporary store that an online or out-of-town brand opens for a few days or weeks, without a physical presence. It’s a prevailing trend amongst brands that have built up a strong following on social media, but whose customers have never enjoyed the physical store experience. Instead of making a significant investment and assuming the risks of opening a store, the brands can organize a one-week pop-up and concentrate on what they would like their customers to experience, while multiplying their sales exponentially during these days at a cost one hundred times lower and without any long-term risks. A pop-up store is also useful to study the market and decide whether to open a permanent physical store. The setup is very simple: visitors attend the showroom and if they would like to purchase a product they can do so on the spot through the online store. So, there’s no need to open a new point of sale for only a few days.
How does it work?
Our versatile and minimalist space allows you to create a showroom that represents your brand and in which customers get to know your products through a unique experience. Consumers who participate will be able to go home and make the purchase online or, if they would like to buy products on the spot, they can do so from a tablet in the same showroom. You can use your customary billing systems.
Try it
Introduce new products.
Launch new seasons or collections.
Sell seasonal products (for instance: a swimsuit store before the summer).
Give your customers the chance to touch your product and to see the different options put together.
Present your brand aesthetics in a physical way.
Test a market before opening a final store.
Take advantage of a key moment: Christmas, Children's Day, Father's Day, Mother's Day, Black Friday, among others.
Boost your social networks by using follows, mentions, or photocalls in the pop-up store.
Reach a city where you don’t have a presence yet and open your online market there.
Take the opportunity to invite journalists from your sector and make a unique media impact.
Offer discounts, exclusive products, or limited editions that you don’t dare to make available online to handle your prices and your online positioning.
Why is it a success?
1. Consumers are captivated by short-lived events. They know it's now or never.
2. Not everyone decides to buy online without having seen the product in person.
3. You create a different visual and tactile experience.
4. The word of mouth of a pop-up store is unique while it lasts.
5. Social networks go crazy with this extraordinary action.
DIRECT ENTRANCE
The Loft de Gracia presents many different options, since the store at the front has a double entrance from the street offering great visibility, as well as a more private interior space.
STORE AT THE FRONT
150 square meters with double direct entrance from the street, ideal for pop-up stores or showrooms with a large influx of people coming and going. Easy to find and easy to get in.
The loft
Once through the magnificent arches dividing the two areas, find the amazing double-height loft, ideal for events and conferences or as a back room for pop-up stores.
Location
Carrer de Montmany, 30
Gracia, Barcelona.
In the heart of Barcelona, right between the tourist area, the offices, and the districts with the highest purchasing power. Gracia is the ideal place for a pop-up store, accessible to everyone, in a safe area recognized throughout the city.